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Shaping the Story of Monarca Ulje: From Founder’s Journey to Digital Presence
USA
New York
At @MonarcaUlje, I bring to life the powerful narrative of authenticity, transformation, and resilience rooted in its founder’s heritage. Through evocative content and thoughtful community engagement, I highlight:
Founder’s story: Belisa González’s journey—from immigrating at 14 to creating hair care from her garage—is portrayed as a tale of strength, purpose, and growth.
Brand identity: Communicating the essence behind the name, with the monarch butterfly symbolizing transformation and perseverance
Progressive journey: Tracing the brand’s evolution—from a single product in a garage to a full product line, online growth, and expansion into physical locations in the Bronx and the Dominican Republic
As Content Creator & Community Manager, I crafted a compelling digital narrative that connects emotionally with the audience, builds trust, and positions Monarca Ulje as a brand that’s not just about haircare, but about empowerment and growth.
